5 Tips to Start a Swimwear Label
If you are planning to start your own swimwear line, these are some important things to know before starting your own swimwear label
1. Money:
This is probably the thing you are worrying about the most. Isn´t it? How much will it cost? A good start is around at least 3K. It will depend on details you wish for your brand, such as quality for sewing, fabric and garnments quality, Marketing, Photoshoot, Site, tags and everything else you need to make sure your brand will suceed. You could definitely spend more than this, but its enough that you can get started well, so you don’t blow your budget on silly things that won’t actually count, but focus on the important details, such as product quality.
Here at LIV BRASIL, we can get your swim label for under 2k! that´s a great deal so you can invest on marketing while growing your label.
2. Target Customer:
Focus on your target market, get as much clarity on this as you can because it will help you make all the right decisions when designing and marketing to them. Whats your focus niche? Think why are you starting this business? Your ideal customer can grow and change but having a direction to start with is very important. If you’ve got no idea where to start, ask some friends and family what they want in a bikini. This step is very important to focus on styles, patterns, choose among colors and prints. Do your customers like printed bikinis or solid colors? Are they basic style, sports or fashion?
3. Sketch a collection:
Narrow down 2 to 10 designs to start prototype your collection. Its very important to have as many details as you can to make sure designed company will be able to meet your needs. You can also get started with our ready to go designs. This will save you a lot of time and money
4. Find a Manufacturer:
Finding reliable suppliers for manufacturing your brand and partners is the utmost importance. You should feel confortable and search for long term relationships. Selecting the right suppliers for your label is vital to ensure that you are able to deliver your products and services on time, at the right price, and in compliance with your quality standards. Make sure to select a manufcturer that stands for the same values and ethical as yourself and your swim label.
5. Connect:
Start making connections. This will help you find better and easier ways to chase your dream, avoid mistakes and grow faster. Start networking and make connections with smaller boutiques and stores that may be able to sell your swimsuit line for you. You may increase your chances of sales if you sell your swimsuit line through your website, as well as in stores where people can try on the suits.
I hope this post has been helpful to you.
If you ever have any questions on swimwear manufacturing, don’t ever hesitate to contact us at: livbrasil@livbrasil.com.