Are you starting your swimwear label and feeling a bit lost about pricing and costs? Don't worry, we got you! Here's a simple guide to help you navigate the pricing process:

Know your costs: start by understanding all the costs you have as a brand, not only the value of each piece of bikini you manufacture with us.

Research your market: analyze the pricing strategies of your competitors to make sure your prices are competitive while still reflecting the value of your brand and products (understand how is your target spending their money!)
Define your desired profit margin: this will depend on various factors such as your brand positioning, target market, and business goals. Keep in mind that your profit margin should be realistic and competitive within the market.
Consider value-based pricing: highlight the unique features and benefits of your products, such as ethical manufacturing, eco-friendly materials, and premium quality, to justify higher price points. With us, here in Liv Brasil for example, you can guarantee high-quality cruelty-free bikinis, made with 100% Brazilian expertise.

Once you define your price, analyze the results and if needed make adjustments. It's important to stay flexible. Remember, pricing is not just about covering costs; it's about creating value for your customers while making sure the sustainability and profitability of your business.

As your true partners, we are here to help you from start to finish and make your brand successful.

💕 Team Liv!

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Your swim label 100% handmade in Brazil with fair wages